About
Built by people who sell this product for a living.
Most software for this trade is built by teams who interviewed a few contractors and went away to code. It shows — in the data model, in what the system thinks a "product" is, and in whether anyone considered that the rep is standing in a kitchen with the homeowner reading over their shoulder.
The founders
Three of us. Two still run renovation companies.
That isn't a credential we put on the site — it's the reason the product works. Every decision in here got argued about by someone who would have to live with it on Monday.
Jason Lindquist
Thirty-five years in windows and doors, and the author of the platform. Has written the measure sheet, argued with the factory about a lead time, and stood in the driveway when the wrong unit came off the truck. The specialism underneath is the unglamorous one: turning a dozen manufacturers' price books into one clean, configurable product model.
Brice Callison
Runs Clear Choice Windows and Door. Brings the operator's side of the same trade — what a sales floor actually does with a tool, where a process breaks when it meets a real week, and which numbers an owner needs on a Monday morning rather than at quarter-end.
Jonathan Tutt
Runs SA Roofing. Roofing is its own business — measurement, insurance work, crew scheduling and material logistics behave differently from windows, and having that in the room from the start is why the platform treats trades as genuinely different rather than as one form with different labels.
Clear Choice Windows and Door and SA Roofing are the companies Brice and Jonathan operate. They are not part of Outerframe and are not customers of it — the founders hold their stakes personally.
Why it exists
Every rep had quietly built their own version of the company.
The thing that started this was watching sales reps adopt AI on their own — on personal accounts, against policy, because the tools they'd been given weren't good enough. It worked. That was the uncomfortable part.
Adoption was never the risk. Ownership was. The presentation running a company's sales floor belonged to nobody, sat on someone's personal login, wasn't on the company's brand, couldn't be audited, and left when the rep did.
The answer wasn't another point tool. It was one system that owns the whole chain — because the questions worth answering, like did that job make money and which rep runs the process, can only be computed by something that sees the sale and the cost at the same time.
How we build
Three commitments we'd rather be held to.
We publish our own gaps
The demo page lists what the platform doesn't do yet. You'd find it anyway; hearing it from us first is worth more to both of us than a clean slide.
Your data stays yours
Exportable in open formats at any time. The ledger derives into QuickBooks rather than replacing it, so your book of record was never held hostage.
No per-seat pricing
Charging by the head is how a platform ends up with the field locked out of it. The crew lead on the roof is the most valuable person in a job record and the least likely to open a laptop.
Bring the hardest question you have about your own business.
If the answer isn't better than what your current vendor gives you, that tells you everything you need to know about whether to keep talking.