The demo
Meet Summit Exteriors — a $15M contractor that doesn't exist.
Outerframe is easier to judge running a business than described in a list. So we built one: eleven live jobs across all twelve pipeline stages, five reps, crews on the roof, real manufacturer price books, a set of books that balances. Summit is invented. The software running it is the product.
The company
Summit Exteriors, its owner Dan, its reps, its customers and its jobs are invented — so the product can be shown in full without exposing anyone's real numbers.
The software
Every screen is the shipping product against a live database. Nothing in the demo is a mockup, a slide, or a rendering of what it might look like.
The catalogs
The configurators price from genuine manufacturer books. The window catalog is normalised out of Milgard, Jeld-Wen and Andersen pilot data.
What to look for
Four things worth your attention.
The tour walks thirteen screens in the order a job moves through them. If you're short on time, these are the four that tell you whether this is different.
Turn the screen around and the money disappears.
One toggle strips every cost, margin and dealer-fee figure from the rep's iPad. It happens on the server, so a homeowner leaning over — or a curious rep opening the network tab — finds nothing.
A 20% discount gets held for approval.
Not by policy — by arithmetic. The system knows what the job costs, so it knows what the drop leaves, and it names the margin floor and the reason cap on screen before the homeowner sees a number.
Financing costs Summit four points of gross margin.
31.8% financed against 35.8% unfinanced — $8,924 that went to lenders instead of the bank. A 0% promo can cost more margin than any discount a rep would be allowed to offer, and almost nothing else in this trade can tell you that.
Sign in as a rep and the margin screens are gone.
Not hidden — refused, by name, with the missing permission stated. The same URL an owner just used returns nothing to a rep, because the data never crosses the wire.
Beyond the tour
Get the keys and click anything.
The guided tour is captured screens. Live access is the running platform with Summit's data in it — sign in as the owner, as a sales manager, as a rep, as a crew lead, and watch the same system show four different companies.
Access is provisioned by hand, which is why it asks who you are. Usually same day.
- Every role — owner, sales manager, office, rep, field crew.
- Every screen, including the ones the tour skips.
- Your own questions, on a call if you want one, or on your own if you'd rather poke at it first.
Being straight with you
What the demo does not do yet.
Every platform demo you've been shown had gaps and most of them weren't mentioned. Here are ours, because you'll find them anyway and it's better if you hear them from us.
- The Command Center is loaded with plausible numbers, not derived ones. It's the one screen built to show a shape rather than compute it, and it's the next thing being connected.
- Parts of the AI layer are deterministic stand-ins. The scope advisor, the tier narratives and the plain-English pipeline query run off rule logic behind correctly-shaped seams. The seams are real; the model isn't wired into all of them yet.
- Lender responses are simulated behind a real decision interface. The cascade logic, the timings and the decline advice are genuine; the lenders answering are not.
- Money is recorded, never moved. No bank feeds, no payment rails — deliberately, because moving money is a money-transmission problem and not one your platform should take on.
- QuickBooks stays the book of record. The ledger derives and exports; it does not replace your accountant's system.
- Photorealistic visualisation and sales tax aren't built. Both are scoped, neither is pretending otherwise.
Bring the hardest question you've got about your own business.
A walkthrough is a working session, not a pitch — and the people running it have sold, measured and installed this product for a living.